In 2024, I launched an identity update for YouTube, targeting specific UX components to reinforce and unify our brand. You can read more about my team’s process on Google Design
YOUTUBE
To address the need for brand consistency, unification, and relevance, I identified core brand moments, beginning with YouTube’s logo and extending to specific UI elements such as Subscribe, Like, Premium badging, topic channel icons, upload, and live streaming. This update to our color system resolved the negative impact of previously inconsistent visuals on brand attribution, enabling a more cohesive and identifiable experience.
Cold start animation update and the before and after of the “like” animation
Topic channel icon header, “Subscribe,” mini player, “Like” status, and progress bar updates
Mobile and television progress bar updates
Topic channel icons
The specs for the new color application within UI shapes
